Business growth in today's highly competitive environment requires both an IT application platform and IT infrastructure that will deliver the manageability, security, interoperability, and connectivity.
Initially you may struggle to get hold of the concept 'Application Platform Optimization'. It states only one thing that your business applications (line-of-business applications) should work together for one single purpose: to further your business goals. So why does it become that they seem to work on cross-purposes sometimes?
Suppose your company is like others who have implemented various line of business applications sourced from various IT vendors, e.g., Microsoft, Oracle, SAP, Salesforce, etc. Suppose your company also made the purchasing-decisions which were spread across time-horizons and were uncoordinated and undisciplined. Suppose your company also treated IT as a cost-centre, not a strategic asset. Add the website or web-portal, the legacy platform and the custom made applications for various more purposes of the functions/businesses to the equation. Ah! You are then having a bunch disconnected application platforms and would surely be toiling hard, very hard in fact, to get the best of your diverse application platforms. You must be struggling badly to achieve strong coordination of architecture, development, and/or operational management across these platforms.
Successful businesses know that enterprise business applications can cut costs and provide real-time data for critical decisions and strategic goals. However, most organizations struggle with their current systems' architecture which results in inaccurate data and redundant or manual processes. What happens then is that IT staff at companies often spends more time maintaining obsolete or disparate systems instead of creating new value or implementing strategic applications.