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Written by: LUMINIS

Category: Business Management Blog

What the branding is, especially when devoid of all terminology & marketing jargons? According to popular mythology, it began with the great ranch-owners and cattlemen in the wild-west. They were literally 'branding' their cattle, communicating a clear message to others which said, "hands off, this is mine." From the ranch owners to the producers of consumer goods, at the most basic level, the branding has always been about asserting ownership.

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