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- Written by: LUMINIS
- Category: Business Management Blog
Being business stalwarts, we all wish that our workforce work together and work steadily, consistently. We want them to continue to improve upon their performance, be motivated and stay with our companies as long as possible. We also wish to see them grow as leaders. Isn't it that we all want? But it is easier said than done, in real-life business practices.
Read more: The head of HR at every company should be at least as important as the CFO.
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- Written by: LUMINIS
- Category: Business Management Blog
What the branding is, especially when devoid of all terminology & marketing jargons? According to popular mythology, it began with the great ranch-owners and cattlemen in the wild-west. They were literally 'branding' their cattle, communicating a clear message to others which said, "hands off, this is mine." From the ranch owners to the producers of consumer goods, at the most basic level, the branding has always been about asserting ownership.